![]() After seeing the staggering numbers from our consumer research that highlighted the struggles and excessive burnout women are facing during the pandemic, and experiencing ourselves, we were inspired to acknowledge the seemingly small moments of motherhood that compound to make every day feel like a marathon,” Saucony senior marketing director Jessica Newton - who is a mother to “A sassy, curious girl” - told FN. Here, Saucony highlights the parallels between running a marathon and motherhood, and also explains how working moms in particular have faced more challenges throughout the pandemic year. The running standout revealed a new film today - “The Marathon That Never Ends” - geared toward raising awareness of the disproportionate burnout of mothers, which it said has become an even greater issue since the arrival of COVID-19. ![]() With Mother’s Day around the corner, Saucony has a special message for the moms experiencing burnout. ![]()
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